Projects

Scoping, sequencing and gating a single-model car-price site from a 197-page topical map to a 199-URL launch in about 12 days, and what I chose not to build.

ScopingSequencingLaunch gatingData qualityDecision logsSEO

The product decisions behind a one-person AI content business: who it serves, where the quality bar sits, what I killed, and the honest numbers.

Quality-bar designLLM evaluationPrioritizationHuman-in-the-loop designSEO

How I sequenced a CMS rebuild and AI workflows for desk editors in eight languages, kept the publish decision with each editor, and advised against funding an AI debate platform.

Roadmap sequencingHuman-in-the-loop designVendor selectionStakeholder alignmentMultilingual productsBuild-or-stop decisions

Writing