The product decisions behind a one-person AI content business: who it serves, where the quality bar sits, what I killed, and the honest numbers.
Independent systems & professional case studies
Selected work
Case studies with the problem, the decisions, what broke, and the results. Every number is verified before it's published. Next up: Contentstack Studio, within disclosure limits.
How I sequenced a CMS rebuild and AI workflows for desk editors in eight languages, kept the publish decision with each editor, and advised against funding an AI debate platform.
Product decisions behind an Android app and companion site for Telugu and Tamil Bigg Boss fans: scoping to a premiere, one push a week, ad choices, and what I left out.
Scoping, sequencing and gating a single-model car-price site from a 197-page topical map to a 199-URL launch in about 12 days, and what I chose not to build.
Building rahulbala.com in public
in progressThe product decisions behind this site: who it's for, an evidence-before-copy rule for every claim, and what I cut to keep it honest.