Product decisions behind an Android app and companion site for Telugu and Tamil Bigg Boss fans: scoping to a premiere, one push a week, ad choices, and what I left out.
Topic
Consumer India
Projects
How I sequenced a CMS rebuild and AI workflows for desk editors in eight languages, kept the publish decision with each editor, and advised against funding an AI debate platform.
Writing
- Let the field overrule the roadmapWhen observed user behaviour should change what you build, and how to make field research cheap enough to run every cycle, from Lokal to a newsroom.
- Language Is Product, Not LocalizationBuilding for India's languages at ShareChat, Lokal, and a multilingual newsroom taught me that language changes the product, not just its strings.